Roox is the media arm of Scieniti, a London headquartered group with 46 global offices, operations in over 30 countries and employing in excess of 2000 people across 6 continents.
Apart from producing great global content for OTT platforms using the best technology available in the most cost-efficient manner possible, we also help content providers with refreshing and original content, take their creations to the right OTT platforms, which have the potential to get their works the visibility that they so richly deserve. Most importantly, we ensure that they are adequately compensated monetarily for their efforts!
Simply put, Roox acts as a vital bridge between global OTT platforms looking for quality and original content and content providers with remarkable, original content
The Core Team of Roox
Madhu Alexander
-CEO
Balakumaran
-Creative Producer
Prabhu Antony
-Board Member and Advisor
Madhu Alexander
-CEO
Madhu Alexander
- CEO
An enterprising businessman with a rich experience of over 20 years in varied fields, Madhu Alexander began his career as a journalist with the New Indian Express.
After having made his mark in the world of journalism, he went on to work with reputed firms like Microsoft, Yahoo, Sify, Vuclip / VIU and Saregama in various capacities before becoming one of the founding members of the popular brands, Trend Music and Trendloud.
With an impressive track record in managing big music labels, YouTube channels and social media handles of top celebrities, Madhu is considered an expert in matters of licensing and an ace when it comes to digital marketing.
Known to be a go-getter, Madhu is also a Consultant for the Orissa-based OTT App, AAO NXT.
The man, who holds a bachelor’s degree in Science and a Master’s degree in Journalism and Mass Communications, is an alumni of the Madurai Kamaraj University.
Balakumaran
-Creative Producer
Balakumaran or Bala to friends and acquaintances is an MBA graduate from Manipal University specializing in Media and Entertainment.
He has 13 rich years of experience across departments in the media industry. Starting off as a Digital Marketer in the likes of vernacular news broadcasting giants such as Thanthi TV and Polimer TV, Bala went on to rise to the position of expert in the domain.
His experience did not go unnoticed and it was not long before he was asked to head the Digital Content Production unit at Trendloud.
Bala, who has experience working with different teams comprising members of different ethnicities, has been to Canada to work with OMNI TV, a subsidiary of Rogers Communications, as a Creative Producer.
His more recent accomplishments include being the Executive Producer of 'Bullet Proposal', the Mini Web series for Hungama.
Prabhu Antony
-Board Member and Advisor
Prabhu Antony is an investor, advisor and board member at Roox. He is the President, Co-Founder and CFO of publicly traded StoneBridge Acquisition Corporation (Nasdaq: APAC), he also manages - Linus ventures, A secondary markets focused fund and acts as the global Chief Investment Officer for the Scieniti Fund.
He currently sits on the boards of several firms based out of the US, UK, Central America and India. The firms are from diverse industries such as manufacturing, consumer products, human resources, sports marketing and healthcare, collectively employing over 1,200 people.
Prabhu Antony is also an Executive Director & Co-Founder at Sett & Lucas, a global investment bank headquartered in Hong Kong. He has consummated capital raise, Mergers & Acquisition and debt syndication deals across six continents and 22 countries.
Prabhu is an alumni of Wharton School of the University of Pennsylvania and Anna University. His business specialties and interests include disruptive innovation, Cross border M&A and Board observer roles.